keyword research tools

Want to boost your website’s search rankings without spending a dime? Google offers a powerful suite of free SEO tools that every website owner, blogger, and digital marketer should be using in 2025. From tracking performance with Google Search Console and Analytics 4, to improving site speed with PageSpeed Insights and auditing with Google Lighthouse, these tools give you everything you need to optimize your site for better traffic and visibility. This comprehensive guide covers the top 10 free Google SEO tools, their key features, and step-by-step instructions on how to use them effectively. Whether you’re a beginner exploring Google Keyword Planner or an advanced user leveraging Google Data Studio for SEO reporting, this resource will help you make smarter decisions and achieve better results. Start unlocking the full potential of your site with these must-have tools!